![](http://2.bp.blogspot.com/_jMhRWlzJDVE/TH0nJr1sVUI/AAAAAAAAAEo/lXXp_4WCXW0/s320/bbc62.jpg)
...which isn't too bad really, is it? An uncredited design which highlights the brand and gives us a little Beyond the Fringe-era colour (unlike television itself). Five out of ten. Things get a little more exciting next year.
![](http://2.bp.blogspot.com/_jMhRWlzJDVE/TH0n1wjrdII/AAAAAAAAAEw/KLmCKQOdosU/s320/BBC63.jpg)
A bit of uncredited, proto-Vision On scattiness for 1963. I especially like the signal effect crackling across the middle of the page. It says 'white heat and activity', giving a bit of dynamism to the whole affair. Six out of ten. But then ...
![](http://4.bp.blogspot.com/_jMhRWlzJDVE/TH0oqlk2oFI/AAAAAAAAAE4/X_o30iN853Q/s320/bbc64.jpg)
Here we are in 1964, the year in which we got Harold and his New Britain. This cover shows the BBC becoming aware of itself as a brand. "Look, here's what we can do..." and there's a lovely mast on the right beaming it all out as well. This blocky, diagonally-divided look works really well - I can imagine this being used as the test card, or materialising through the snow just as close down begins. Seven out of ten.
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