Seventies Graphic Design 2

The images below were scanned from the Sheffield Year Book 1971. They were part of adverts, some of them the 70s equivalent of clip art, some of them designed specially for the company concerned. Taken in isolation and magnified considerably, they seem to develop new meanings; the grainy, ink-wet close up of an eye has become quite threatening, whilst the spindly-limbed telephone looks witchy, almost like a twentieth century familiar. There are more in the 1973 Year Book, which will follow shortly.